Ford India has silently hiked prices of the new Endeavour by up to Rs 2.85 lakh. While the top-spec 2.2 Trend 4X4 MT variant saw the highest price hike, the 3.2 Trend 4X4 AT variant is now costlier by Rs 1.75 lakh. Interestingly, the company hasn’t raised price of the 2.2 Trend 4X2 AT model so that it still remains the most affordable 7-seater SUV in the league. In nut shell, the new Ford Endeavour 2016 is now available within the range of Rs 23.78 lakh – Rs 30.29 lakh (ex-showroom, Delhi). As a reminder, the American carmaker had cut down the Endeavour’s prices in September last year.

The new generation Ford Endeavour was introduced in 6 variants spread across two trims – Trend & Titanium – priced between 23.64 lakh – Rs. 28.15 lakh (ex-showroom, Delhi). With better off-road capabilities, two highly efficient engines and aggressive styling, the new Ford Endeavour 2016 competes against the Toyota Fortuner, Chevrolet Trailblazer, and Mitsubishi Pajero Sport. Similar to the old model, the new Ford Endeavour 2016 is being imported to India via CKD (completely knocked down) route from Thailand, and then assembled at Ford India’s Chennai plant.